Four Ways to Build Trust with Your Teams
In today’s still largely remote work environments, a leader’s ability to build trust is a critical component of organizational success and growth.
Lessons From Launching A Startup Agency Business In 2022
Here’s what I—and our team—have learned at this first milestone of what has already been a remarkable journey.
Marketing’s Big Shift: How Your Brand Can Lead the Way From Engagement to Fractional Ownership
How brands engage their customers and how we, as consumers, interact with them is beginning to change.
15 Ideas To Help Brands Leverage TikTok For Search Marketing
Brands now have another algorithm to worry about: TikTok is supplanting Google as the top search engine among the Gen-Z demographic.
Everyone Shifts - a timecraft Podcast: Dori Bright on the Future of How We Buy Stuff
Say the words payments processing and eyes glaze over. Yet this complex process has started to replace cash and may replace it even further with emerging crypto currencies.
Building Budgeting Courage for 2023 and Beyond
With so many marketers new to their role and working to bolster their internal reputations and executive rapport, mustering the courage to advocate for doing the things that will make the biggest impact in 2023 can seem daunting. So how can marketers approach budgeting in turbulent times and under immense pressure?
Three Ways Your Brand Can Earn a Higher Return on Loyalty
Many marketers today who rely extensively on programs too often struggle to activate their loyalty strategy in order to realize more than the typically underwhelming, near-term transactional value they offer; the opportunity for brands is to discover the real promise of loyalty.
Considering Buying Ads On Netflix? 15 Experts Weigh In With Their Best Advice
Brands that are thinking about advertising on Netflix need to consider the different positive and potentially problematic aspects of being an early entrant before diving into this new marketing channel.
Everyone Shifts - a timecraft Podcast: Welcome to the (Creative) Jungle with Josh Lohrius, Angela Mears and Jim Paul
In the jungle that is modern marketing, Josh Lohrius (Honeymoon), Angela Mears (Weber Shandwick) and Jim Paul (Weber Shandwick) help us understand why an earned creative approach is the best way for a brand to survive.
Sorry, There Is Only One Web: Apologies to Web 1.0, Web 2.0, Web3, Webπ…
Web3 is nothing more than a step forward in our web evolution. Ignore the hype machine and take that step with confidence.
It’s Time for Brands to Get Real: Three Ways to Create Real Value in Your Brand Experiences
We are in the midst of reevaluating our relationships with brands, their newfound responsibilities, our priorities, and how brands align ― or don’t align ― with them.
Everyone Shifts - a timecraft Podcast: How Augmented Reality is Finding Its Place
Joel Krieger, Sr. Director at Magic Leap, shares his POV on how it's still "frontier days" in augmented reality and how we can navigate the road ahead.
Earned Creative Matters Now More Than Ever…Also, What Is It?
A new era for earned media is here. And it’s about a hell of a lot more than media impressions … Eyeballs, sharing, clicking, liking, commenting, buying, trading, attending … human beings are the gatekeepers and it all has to be earned.
16 Ideas Agencies Can Use To Tap Into The Power Of The Metaverse
The metaverse is being talked about everywhere you look lately, and yet many consumers aren’t quite sure what it is.
Don’t Just Jump! Three Steps to Prepare Your Brand for the Metaverse
WHY should your brand get into the metaverse? Reaching a concrete understanding of your brand’s role—in both the near and long term—makes success in the metaverse less daunting and more purposeful.
Creating Human-Centric Experiences Requires Applying These Three Filters
Keeping the human at the center requires a shift in mindset. It means adopting the idea that, as a brand or organization, human interactions are at the core of your product experience.
“Yes, And” Must Go and Other Half-Baked Axioms for Launching a Company in 2022
At the end of the day, for all the business models, technologies and genius ideas emerging every day in every corner of the world, there’s only one person staring back at you in that bathroom mirror. If you’re starting your own company, be prepared to bet on you, no matter what.
Why Your Organization Needs a Data Culture, Not Just a Strategy
A data strategy is important, but organizations with a data-first mindset will find a higher calling to build a data culture—one that fosters curiosity, value, transparency, and demystification around data itself.
Challenging the Tyranny of Incrementalism
Moving from incremental gains to a place where real business performance and growth can occur requires dedicating budget to opportunities and taking calculated risks; leverage data to identify areas for unlocking new growth.
Salient Global Acquires Data Technology Company ICX Media and Its 100 Million Patented Rich Profiles™
ICX Media brings two proprietary algorithms and expert data teams to support Salient’s agencies and advancement of the Salient Synapse™ product suite.