Salient Global Hires Brand Design Lead to Unite Strategy and Design for Enhanced Brand Experiences
Jay Byrnes will head brand design for Salient’s brand experience business.
Salient Global Adds Strategic Hire to Lead Growth Across Its Network
Tyler West will spearhead growth across the Salient Global network of agencies.
Driving Growth Through Connected Experiences Across Brand, Customer, and Employee
For brands, every interaction — from the frontlines to online — is an opportunity to build trust, cultivate loyalty, and ultimately, fuel sustained success.
We Led a Gen Z Humor Training for a Client. Here Are Three Things I Learned.
There IS a place for brands in this dark and frightening world.
2024 Brand Blueprint: Navigating the Future with Confidence
Six key trends shaping 2024 and a roadmap to unlocking unparalleled brand success in the year ahead.
From Good to Great—Three Ways to Future-Proof Your Public Relations in 2024
The world of PR may be changing, but the foundation of good public relations and brand storytelling isn’t.
PRWeek Names Candor One of the Best Places to Work
Oklahoma agency Candor was honored among nine small firms nationally.
Salient Global Names Tricia Ewald As New CEO
Salient’s Global President is named CEO this month.
For Communications Leaders, Stakeholder Buy-In Is Critical. Three Signs You’re on the Right Track.
Stakeholder buy-in is fundamental in a successful communications plan—whether internal or external—not simply because it signifies a “job well done,” but perhaps more importantly, because it has larger and more impactful implications on the greater organization.
Slightly Smarter On … Dupes 🧐
Online ubiquity coupled with the rise of fast fashion and next-day delivery has permanently altered consumer spending and behavioral habits, and dupes have now entered everyone into the race for social and cultural relevance. So, how should brands respond?
Salient Global Establishes Advisory Board with Industry Veterans Across Product, People, and Growth
Creation of advisory board brings renowned experts to advise Salient’s leadership team.
Salient Global Launches Loyalty Agency Hydrate to Bolster Its Network of Digital and Data-Driven Marketing Companies
The addition of Hydrate adds loyalty, CRM, and data-driven marketing experience to Salient’s expanding stable of agencies.
Everyone Shifts - a timecraft Podcast: Bryna Corcoran on Marketing in the Golden Age of Social Media
Bryna Corcoran talks to us about Lyft’s social media strategy, connecting through culture with Pete Davidson and why ongoing education is such an integral part of leadership.
Salient Global Welcomes Award-Winning Agency Candor into Its Network of Data- and Digital-Driven Marketing Companies
Signing of definitive purchase agreement boosts Salient’s PR, Public Affairs, Social and Production Capabilities. Candor Ggains access to leaders in data tech, leading creative and customer experience.
Employee Engagement Has Changed: Three Questions Leaders Can Ask Themselves to Ensure Their Message Sticks.
The ability of leaders across organizations to impact the everyday experience of their workforce in ways that drive trust, collaboration, and, ultimately, growth, requires the development of smarter strategies that create authentic engagement, inspire action, and deliver results.
The (Future) Impact of Generative AI on Marketing
Artificial intelligence has real-world applications that will make the day-to-day tasks of marketing practitioners easier, more efficient and more seamless, and could soon go from experimentation and novel use cases to common, popular tactics and even best practices.
In 2023, Leaders Need To Shut Up And Listen To Drive Growth
There is power in doing the work to discover mindfulness, acknowledging your flaws and biases, and actively listening to the people, data, and other sources of information and insight that can guide you, your teams, and your clients to sustained growth.
Everyone Shifts - a timecraft Podcast: Max Gladysh on Conversational AI
2023 promises to be a transformative year for conversational AI, but it's been in the works for decades. How will this shift affect our daily lives? How can brands implement it? Will it take down Google!? We dig in with Max Gladysh, Co-Founder, BotsCrew.
How Data Will Shape Marketing in 2023
While data will persist in shaping our world in 2023, data itself isn’t the end goal—it’s how you use it that facilitates growth.
16 Trends Marketing Agencies Need To Prepare To Leverage In 2023
As a new year begins, marketers are predicting which trends will matter the most and placing their bets (and budgets) on those they believe will show the most return on investment.