Salient Global Adds Strategic Hire to Lead Growth Across Its Network
What matters: Tyler West will spearhead growth across the Salient Global network of agencies.
CHICAGO, April 4, 2024 — Salient Global announced today its addition of Tyler West to lead business development efforts across Salient, Candor and Honeymoon to continue the trajectory and momentum of growth for the group of agencies.
West brings a wealth of experience and expertise in leading and pursuing business development for some of the most recognizable and formidable shops, including OLSON, Deutsch LA and Crispin Porter + Bogusky.
He started his career in Minneapolis at OLSON before joining Deutsch LA in 2014. During his tenure there, he oversaw the addition of multiple significant wins, including Sprint, Pizza Hut, Volkswagen Digital, and 7-Eleven, and listing twice on Ad Age’s A-List. He carried that innovation to CPB briefly before his most recent role with Vericast, where he led Digital Brand Strategy across the Ad Tech company’s Innovation Team and was a driving force behind its CTV, Digital Audio and Retail Media Network business. His passion for connecting brands, people and things has led to a successful track record of growth in his career.
West will report to Daniel Welch, Salient Global’s Senior Managing Partner and Head of Growth, as Partner, VP of Growth.
“Tyler brings boundless energy, passion, and a desire to deliver truly outstanding work for clients and brands. His experience will help ensure we continue to grow and produce compelling and game-changing creative, brand strategy, public relations and communications for our client partners,” says Welch.
Salient Global’s acquisition last year of Oklahoma City-based Candor, a public relations, communications and digital marketing agency, along with a streak of recent wins across Honeymoon and Salient’s advisory offering have contributed to strong momentum and collaboration as the agency continues to grow.
About Salient Global
Salient Global is an integrated marketing and communications agency focused on what matters: growth.
We create and deliver experiences that are customer-first, channel-agnostic, and data-led to drive results for clients and deliver sustained impact.
Our collective expertise across digital, communications, brand strategy, creative, public relations, customer experience and loyalty solutions is why our clients trust us to uncover the insights that unlock the areas of highest potential.
Learn more at www.salientglobal.com or get in touch at https://www.salientglobal.com/contact-us
Contact:
Emily McMahon: emily.mcmahon@salientglobal.com