Salient Global Hires Brand Design Lead to Unite Strategy and Design for Enhanced Brand Experiences
What matters: Jay Byrnes will head brand design for Salient’s brand experience business.
CHICAGO, April 22, 2024 — Salient Global announced today its addition of Jay Byrnes to lead brand design for its clients in need of creative that drives business results.
Byrnes brings over 20 years of experience helping companies connect strategy with design to drive real business impact. Jay has crafted memorable, award-winning brand experiences across traditional and digital platforms in a breadth of industries from healthcare and commercial real estate to fashion and non-profit for clients like Google, Meta, Sterling Bay, Bose, Coca-Cola, Acadia Pharmaceuticals, and the Museum of Science and Industry.
He most recently was selected by Graphic Design USA (GDUSA) as 2024 People to Watch in Design. Previously, Jay was Director of Brand at MNML, a Chicago-based design studio where product (industrial design) and brand together build innovative, game-changing experiences. As a visual artist and entrepreneur, Byrnes brings a unique perspective and a multidisciplinary skill set to his role, combining creativity, strategy, and leadership.
Byrnes will join forces with Andrea Zimmerman, Salient Global’s Managing Partner and Head of Brand Strategy, as Managing Partner, Head of Brand Design.
“Jay’s knack for applying a human lens to brand strategy and design coupled with his insane creative capabilities make him a strategic asset for our clients,” says Zimmerman. “His skillset and our trajectory is a win-win, and we’re excited to have him on the team.”
Byrnes is Salient Global’s second significant hire this month and will help bolster collaboration across its network, including Salient, Candor, and Honeymoon as the agency group continues its growth and momentum across creative, brand strategy, integrated marketing, public relations and advisory services.
About Salient Global
Salient Global is an integrated marketing and communications agency focused on what matters: growth.
We create and deliver experiences that are customer-first, channel-agnostic, and data-led to drive results for clients and deliver sustained impact.
Our collective expertise across digital, communications, brand strategy, creative, public relations, customer experience and loyalty solutions is why our clients trust us to uncover the insights that unlock the areas of highest potential.
Learn more at www.salientglobal.com or get in touch at https://www.salientglobal.com/contact-us
Contact:
Emily McMahon: emily.mcmahon@salientglobal.com