Salient Global Welcomes Award-Winning Agency Candor into Its Network of Data- and Digital-Driven Marketing Companies
What matters: Signing of definitive purchase agreement boosts Salient’s PR, Public Affairs, Social and Production Capabilities. Candor gains access to leaders in data tech, leading creative and customer experience.
CHICAGO, April 17, 2023 – Salient Global announced today it has signed a Definitive Purchase Agreement to add Candor, a leading marketing communications agency, to its company to enhance its communications capabilities and drive growth.
Candor combines its unique “No Smoke, All Fire” approach with its wide service offerings to help clients solve communications challenges.
Founded in 2012 by President & CEO Karen Wicker, Candor was born from the drive to create a company rooted in authenticity, transparency, and open and honest communication. A true entrepreneur’s success story, Candor has quickly grown from one employee to 20 and landed blue chip clients such as Walmart, the Choctaw Nation, Devon Energy, Oklahoma City National Memorial & Museum and OU Health.
Candor has also gained accolades from industry organizations including Outstanding Boutique Agency Finalist and Outstanding Young Professional of the Year from PRWeek, as well as Agency of the Year for three years from the PRSA Oklahoma City chapter.
“Candor’s world-class capabilities, unmatched values and growth mindset made it clear they were the perfect partner to join our Salient network of best-in-class marketing companies,” said Bryan Specht, CEO of Salient. “This is an important moment in Salient’s growth journey and for our clients, which Candor will no doubt contribute to with their fresh perspective and forward-thinking capabilities across public relations, production and public affairs.”
As part of the partnership, Candor employees will continue to work under the firm's brand name and be led by Wicker, who will remain CEO of Candor and Senior Managing Partner of Salient, reporting to Salient CEO Specht. Ally Glavas Olson will also be promoted to President of Candor and become a Salient Managing Partner to help lead the Candor team alongside Wicker.
“We are proud to join the Salient network and together build the agency of the future,” said Wicker. “Salient’s commitment to growth for our company, our city and our people is unmatched. We can’t wait to see what we’ll achieve together.”
Candor joins the Salient network, which includes recently acquired data-enriched media company ICX Media, experience and innovation firm timecraft, and earned creative agency Honeymoon. Salient also has alliances with a network of specialty firms across the public relations, marketing services and technology spectrum.
About Salient Global
Salient Global is a next-generation growth company, purpose-built to drive what brands and businesses need most today: data-enriched marketing and technology solutions that deliver sustained growth. We use proprietary data and algorithms to design experiences for our clients’ brands, customers, and employees.
Our model unites expert talent to offer data-driven creative, communications, marketing, and customer experience solutions alongside our network of Salient-powered agencies including creative agency Honeymoon, experience and innovation firm timecraft, data-enriched media company ICX Media, and marketing and communications firm Candor.
About Candor
Candor is a marketing communications firm offering counsel in reputation management, public relations, public affairs, social and digital media, video and more.
Contact:
Emily McMahon: emily.mcmahon@salientglobal.com